Design gives personality to a vehicle. Our expertise in producing private and commercial vehicles for over seven decades has helped us develop a deep understanding of customer needs, and this has been translated as our own Impact Design language. Our designing units in India, UK and Italy specialise in the very latest in designing practices, such as clay modelling, digital modeling, styling, architecture, packaging, to name a few. Our latest cars – Tigor and Nexon – are examples of our focus on cutting-edge, global design. Our Ultra trucks are designed to offer global styling, enhanced driving comfort and superior performance. While designing commercial vehicles, the designers at Tata Motors pay emphasis on safety, maintenance, user comfort and life cycle cost, while also conveying the trendy and trustworthy message that is the heart of Tata Motors’ design language.